free to play/truly free vs pay to play

so i was having a conversation with a guy from WoW that i know, and he made an interesting point, about how free to play/truly free feels cheap to him and that it doesn't put pressure on the developers to keep it patch and up to date, and that buying advantages over others was like cheating or something, so i decided to put my forums to use and have a discussion about it and to hear what others have to say about the direct some MMO companies are going with there games.

just a word though, keep it clean, and try not to take what is said as a personal attack.

post away!